The Hottest Upcoming Digital Marketing Trends

Competition in business is stiff and hard to overcome. However, digital marketing is a great way to even out the competition. This creates opportunities for businesses that aims to succeed and become more established in the industry. Being able to work with the current trends may prove vital in a business’ success no matter how small or large it is.

Knowing the trends in digital marketing will not only make a company look “cool”. Knowing and applying the trends also mean getting ahead of the competition. Although some may view digital marketing as unstable and volatile, learning the trends will make a big difference.

Every year, certain trends become prominent and more useful in terms of making successful strategies for businesses. These trends affect the decision in techniques, strategies and tools in digital marketing that a company uses to keep up with others. This year proves great progress is on the way for digital marketing, and here are the trends that can prove why

Efficient Content Marketing

Content marketing is finally making its ways on becoming a great part of an effective digital marketing. Creative and great contents creates more traffic and generate better leads as it picks customers’ interests. Great content can encourage more potential clients to patronize your business amongst other marketing strategies. Contents that educate your customers about the advantages your product or service offers them the sense of importance and security.

Everything Mobile

Gone are the days when mobile phones are just used for sending messages and making calls. More customers prefer using mobile data and Wi-Fi enabled mobile phones and gadgets because these allow them to do more than send messages and make calls. This created more opportunities for companies to incorporate mobile marketing in their digital marketing strategies.

People are now looking for businesses that can offer online services through mobile applications. Mobile applications and notifications are used by businesses in order to reach customers. The traffic and response from mobile users were also proven to be higher than emails.According to a study made in February 2015 as compiled by The CMO Council Journal, 64% of decision-makers use mobile phones in reading their emails.

More Value on Video Marketing

Companies reach and deliver more information to customers through videos with themes that touch human emotions and experiences. Inanimate words can sometimes be boring and flat for customers. Videos have been effective in showing clients and potential clients the benefits offered by a company by using more than words.

The information being conveyed to customers become more interesting and realistic. Visual storytelling is still effective than just words being read. Adding a personal touch on each video affects customers’ perspective on the product or service being offered.

Marketing Analytics

Knowing how your market behaves and reacts on your products or services is a must in a business. This helps in creating better strategies and better decision-making for most companies. Marketing analytics will bloom and develop more as the needs for effective digital marketing strategies rise.Marketing analytics will need tools that will effectively convert data and information that companies can use to make decisions and strategies.

New Payment Methods

Payment methods in most sites require credit cards. This is no longer the case for businesses that move forward. Digital marketing now allows more than just payment through credit card; it also gives options for debit accounts or debit cards, PayPal, remittances and Cash on Delivery.

These methods allow customers to choose which payment they feel confident in. Trust is a very big factor when it comes to payment methods. Having options in paying also lets them feel in control and assured that they will receive the items or services they purchased in good state.

New technology such as Augmented Reality and Wearable Technology

As technology is being developed, augmented reality and wearable technology is starting to become popular. Integrating this with digital marketing proves to be a great move for businesses who want to reach clients on a different level. These are parts of Internet of Things which is slowly dominating the digital world.

Augmented reality and wearable technology also gives way for digital marketing to explore better strategies. It creates opportunities on trying out new activities that will require augmented reality and wearable technology.

More Focus on Customers Creates More Sales

Strategies that focus more on sales is no longer as effective as before. Most customers look for strategies that focus more on their needs and their benefits from the product or service that companies offer. Customers now look for strategies that gives importance on their well-being.

These trends can change from time to time, but will definitely give you an edge from other companies. Wisely placing each trend on your digital marketing strategies assures not only return on investment but also steady, qualified leads and traffic. You can use these trends in making spot on solutions for your company strategies that does not seem to work.

Understanding Cause Marketing

Cause marketing is a specific form of marketing that basically replaces the traditional and more expensive form of advertising. It is where a for-profit business and a non-profit organization form a formal alliance from which both parties benefit both financially, and by increasing their credibility in the eyes of the public. This is why it is often referred to as “Credibility Marketing”. This article explains in simple terms how such an arrangement is beneficial to both parties.

To understand cause marketing, and it’s benefit in promoting a companies credibility, it’s necessary to understand how the public’s interest in choosing products and services has changed over recent years. Since 2008, in America and the United Kingdom, buying the most expensive product is not viewed as having the same value as a status symbol that this type of purchase once offered. In many department stores, shoppers are clearly looking for what is practical, and cost efficient. They are also much more aware of the impact on the environment, their community, or the global community their purchase might have. This is the heart of cause marketing, as it offers the value of contributing to the larger goals that interest the public.

A Smaller World with Big Goals

In this day and age the drive to contribute appears to come through the ways people communicate. Since the 1950′s most families in the United States, U.K. and throughout Europe have enjoyed direct information regarding the state of their own community as well as the world at large. Seeing the news via previously filmed events gave way to an instant viewpoint through satellite news feed of video. The internet offered the world a direct and personal pathway in having the ability to directly write or text to almost anyone in the world. The result of this communication is the average person is more aware of the tragedies, wars, and natural disasters taking place thousands of miles away. This has led many in taking a financial interest in causes for the common good, whether this affects their own community or one thousands of miles away. Cause marketing philosophy allows those representing a product or service to align themselves with these shared goals. Further it gives a business increased credibility, which is why this type of marketing is often referred to as ‘credibility marketing’.

Identifying Community Needs

For the business wishing to engage the public, cause marketing is more than simply a part of public relations. Rather than simply having a drive or single event to raise public awareness of an issue or need, cause marketing aligns a brand or business with a worthwhile cause. This partnership then produces mutual profit and public relations benefits for both the for profit business and the non profit enterprise. Both the business and the cause will see an increase in public attention and in profit. Everyone in the community involved the business, including its employees will also see the benefits of social connection and community improvement.

Who Benefits?

Typically in looking at cause marketing most companies involved offered physical goods directly to customers. As markets have increasingly changed, and consumer’s preferences tend toward expecting extended value from their purchases, other types of enterprises have also tried cause marketing. This type of cause marketing works well for physical products as a company can donate a predetermined amount per sale of a product, or with the return of a proof of purchase by the customer. The companies involved have found increased sales of products with this marketing and subsequently increased profits, while still contributing more to a specific public interest issue.

Discovering a Cause

Any number of issues can affect a community at any time. Often, simply paying attention to news groups relevant to those who use a product or service will indicate which causes are important to them. However as cause marketing has evolved and companies see the benefits of increased credibility, causes are no longer always directly aligned to a company’s product or service.

Simple Tips for the Affiliate Marketer

I have put together some tips for affiliate marketers that should help give you some guidance and get you started. Affiliate marketing has changed over the last few years. It has become much easier as more companies are offering more than just a simple link with your code. Affiliate marketing companies are now offering a wide variety of marketing tools to help you become successful in selling their products and services.

Some of these marketing tools include banners for banner advertisements, articles for article marketing, videos that you can upload to video sharing sites and much more. They teach you how to implement different marketing strategies and provide you with online support to answer any questions.

The key to becoming a successful affiliate marketer, however, is that you need to be consistent implementing these marketing strategies to generate an income online on a regular basis. They can give you all the tools in the world, but if you are not implementing them they will be no good to you.

Another way to ensure your success as an affiliate marketer is choosing the right affiliate program for you. You should understand a little bit about the products and services you are marketing. Knowing about the products or services will help you target the visitors you need; people who actually want to buy what you are selling.

Do not overwhelm yourself with choices, as there are many affiliate programs to choose from. Do your research and pick one or two to market. Become an expert in the products or services you choose and you will be better able to drive traffic to the vendor’s site in order to make a sale.

Affiliate marketing is actually not that difficult. You will have access to all the advertising information that you need to generate traffic if you choose a reputable product to market. Keep in mind that not all affiliate programs are created equal. If they do not provide you with the tools you need, move on and try to find one that does. With so many options out there, you are further ahead if you market for a company that provides you with all the tools you need to generate the traffic you desire.

Build a relationship with your visitors and be helpful to them. Do not just try to sell them your products. Provide them with value and give them a reason to buy your products. You do not want to just focus on promoting your product. People see right through that and are turned off very quickly.

One of the most important aspects of affiliate marketing is targeting visitors who are interested in buying. Most people look but never actually buy the products. It is better to have less visitors who are interested in making a purchase than more visitors who have no desire to buy your products. That’s why it is so important to know your audience and appeal to them. Doing a little keyword search can help you determine the keywords that are selling products so you can maximize your targeting efforts.

Finally, be patient. Affiliate marketing takes time to grow and build revenue. Affiliate marketing is not a get rich quick scheme. It takes time, effort and dedication. Treat it like you would any job and put your full effort into your marketing and you will see results.

Hopefully, these tips will help you make more sales with your affiliate marketing efforts. Keep working hard and remember consistency is key.

Coupling Inbound Marketing With Your Online Reputation Management

Unlike how it was in the past, marketing has changed dramatically over the years. Although traditional marketing still exists and is very important to the overall process, inbound marketing is essential at this point and pairing it with your increased reputation is a natural choice.

Having a fresh, novel approach to marketing

With traditional marketing, you have to go after your customers. You have to educate them about what they want and need and you have to convince them that you have what they cannot live without. That often involves a lot of interrupting and it often leaves the customer (or potential customer) feeling irritated and put upon. On the other hand, more modern marketing (inbound marketing) takes the opposite approach in many ways. First of all, with inbound marketing, you don’t go after your customers and potential customers. You get your customers to come to you. Because of that approach, those customers and potential customers are prescreened and prequalified. You don’t have any need to twist their arms. They come to you willingly and happily.

Another positive feature of inbound marketing is that you will not have to eat up most of your budget to accomplish your goals. Inbound marketing costs very little. With traditional marketing, in all likelihood, you would have been forced to spend a great deal of money in order to accomplish what you set out to do. Because of that, if you owned a small or even medium-size company, you would have had a difficult time competing with larger companies from a marketing perspective. Of course, what follows that is your professional reputation. The more successful you are at causing a stir and getting people to know you and to eventually buy your offerings (after they have believed in your credibility, trustworthiness, and expertise), the better your professional reputation will become.

Marketing to the appropriate people

When it comes to your marketing efforts for your business, it is important to choose the most appropriate target audience possible. Your target audience must be interested in what you have to say and in what you can do for them. They must also want to be in the market to buy what you are selling and to feel that you are the best person from whom to buy that particular product and/or service. Additionally, the usual traditional (outbound) marketing approach may no longer work for you. Another thing to keep in mind is the fact that when it comes to outbound marketing efforts, the target audience has gotten very clever about thwarting your efforts. They can block your advertisements, they can put themselves on a “Do Not Call” list, etc. In other words, they have ways of avoiding you entirely.

On the other hand, inbound marketing can be extremely effective and, if you do it correctly, your target audience members may not even be aware that you are trying to sell them anything at all (not even at some point in the future). When it comes to inbound marketing, the approach that the technique takes is concentrating on drawing people, converting prospects to eventual customers, closing the sale, and satisfying those customers on a long-term (or permanent) basis. Inbound marketing creates solid, enduring relationships that last for very long time and are mutually beneficial. Those relationships create a very positive feeling between the other people and you. Again, along with successfully marketing your brand, your reputation will also get a boost and it will become stronger and stronger. Inbound marketing will general more online traffic, it will create new leads, and it will allow you to ultimately increase your revenue.

How do you ensure that your inbound marketing campaign is successful?

The best way to ensure that your inbound marketing campaign is successful is by writing and posting top-notch content. You want to share content that is well written, innovative, insightful, and amazing to the point where other people feel compelled to share it with people they know and trust. If your content was done correctly, it will answer all of your target audience’s questions (even the ones that they haven’t asked yet). In fact, you want them to seek the answers automatically from you. If you can get them to that point, you will be good to go.

Making loyal customers from target audience members

When it comes to the nature and approach of inbound marketing, it is important to understand that the relationship and interactions between human beings is at the heart of it. Your target audience members are critical to your professional success; however, on some level, it is even more critical that you create loyal customers who will stick with you for a very long time to come. If you can create brand champions, you won’t have anything to worry about.

Conclusion

Using inbound marketing to help boost your professional reputation is a brilliant thing to do. Inbound marketing is a proven, successful, intelligent approach to marketing your brand. It is very easy to learn how to use it and it is extremely effective. You will start to see positive results within a relatively short amount of time. Outbound marketing is an approach that interrupts the target audience members to get your point across. It is a hard approach and, although it works well when paired with inbound marketing, it often doesn’t work so well by itself. On the other hand, inbound marketing has tremendous benefits for everyone involved (on both sides of the fence).